Adler Agency is University of Iowa's School of Journalism and Mass Communications' first student-run Strategic Communications Agency, where members work with real-life companies to create quality and impactful content. This past semester, I worked University of Iowa's Tippie College of Business' Vaughan Institute. Over fifteen weeks, I collaborated with the entire Adler Agency Team working with Vaughan Insitute to develop a content plan and create storyboards for pieces of content like the Vogue inspired Interview, a Podcast, Vertical videos, and featured interviews.
For a key project, I collaborated with another Adler Agency member and the Vaughan Insitute team, where we managed the schedules of Vaughan Insitute's team members, including Executive Director of Vaughan Insitute Jim Lewis. I was responsible for developing interview questions, mapping out a route as a path to follow during the interview, managing the production schedule, editing and post-production.
This completed interview video will effectively communicate Jim Lewis's insights and provide valuable information about the Risk Management academic program to the Vaughan Institute's target audience.
